History

Customer Service and Components

 

Benati Group recognized in technical assistance and original spare machine parts two key factors in the marketing of its products. In order to offer the best possible customer service and efficiently supply its original components, as early as the the late 1960's the Group developed an ad hoc strategy, coordinated between the central headquarters and a network of small operational centres able to supply both in the most efficient way. The service provided included computerized management of the inventories, stocking and shipping of original components carrying the BEN brand in all countries where Benati was present.

The small and individual customers could enjoy a direct relationships with the commercial offices of the headquarter, just like the large buyers (both private and public) and the business partners. That allowed the bond between producer and consumer to be strong and lasting. The after-sale customer assistance, both in Italy and abroad, was followed directly by engineers and qualified personnel, that were sent where needed to work with the customers for as long as needed.

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Spare parts export revenue, 1983-1985, million liras
GEOGRAPHIC AREA  1983 1984
EUROPE 1673 2166
AFRICA 2456 2246
MIDDLE EAST 1659 2014
FAR EAST 91 305
NORTH AMERICA 94 251
SOUTH AMERICA 557 431
Total revenue from spare parts export 6530 7413
Total Benati revenue 113300 126100
Share of total revenue 5,76% 5,88%
Source: Benati    


We estimate about 20,000 Benati-branded machines to be still operational in the world.

GEOGRAPHIC AREA    NUMBER OF UNITS
Italy 12.000
Europe     3.000
North and South America 1.000
Middle East      1.000
Asia-Pacific  1.000
North Africa  1.000
Sub-Saharan Africa 1.000