Customer Service and Components
Benati Group recognized in technical assistance and original spare machine parts two key factors in the marketing of its products. In order to offer the best possible customer service and efficiently supply its original components, as early as the the late 1960's the Group developed an ad hoc strategy, coordinated between the central headquarters and a network of small operational centres able to supply both in the most efficient way. The service provided included computerized management of the inventories, stocking and shipping of original components carrying the BEN brand in all countries where Benati was present.
The small and individual customers could enjoy a direct relationships with the commercial offices of the headquarter, just like the large buyers (both private and public) and the business partners. That allowed the bond between producer and consumer to be strong and lasting. The after-sale customer assistance, both in Italy and abroad, was followed directly by engineers and qualified personnel, that were sent where needed to work with the customers for as long as needed.
|Spare parts export revenue, 1983-1985, million liras|
|Total revenue from spare parts export||6530||7413|
|Total Benati revenue||113300||126100|
|Share of total revenue||5,76%||5,88%|
We estimate about 20,000 Benati-branded machines to be still operational in the world.
|GEOGRAPHIC AREA||NUMBER OF UNITS|
|North and South America||1.000|